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Of Ribbons and Baller IDs, Of Lanterns and Buses
By: Consortium on Electoral Reforms
One character of the 2010 Presidential campaign is the battle of colors where candidates effectively appropriated for their identity a particular color. Yellow for Benigno Simeon “Noynoy “Aquino, orange for Manuel “Manny” Villar,, orange & blue for Joseph “Erap” Estrada, and green for Gilbert “Gibo” Teodoro.
For this campaign season, nobody could simply ignore the colors proliferating on the roads. There is apparently strong color identification to candidates. The usual “vote for” slogans in posters may be taken aside because the color itself speaks for the candidate.
It started as yellow ribbons to commemorate the loss of the country’s democracy icon, Cory Aquino, however, as the campaign started, yellow ribbons remained to be sighted. It could initially be accounted as another yellow ribbon tied on an “old oak tree” but as the campaign came to its full swing, many more ribbons got tied, particularly the orange and green followed suit.
However, no ribbons were sighted for ERAP, most probably to avoid confusion with his opponent Villar. It can be recalled that ERAP used orange when he campaigned in 1998.
The new fad also is the Baller ID, commonly used by the youth, can now be seen worn by people from all walks of life, carrying the color of their candidate with the candidate’s name or logo on it.
Yet two more stand innovations are the use of lanterns and buses as propagandas materials. Using the yellow color, the Noynoy camp came up with loo ribbons while Villar came up with orange colored check. Some enterprising Filipinos made bigger lantern version complete with bulbs which can be lighted at night.
Another innovation is the placement of political ads on Public Utility Buses. Suddenly buses became a practical mobile campaigner for the candidates despite its cost ranging from P5000-P15, 000 per month per bus unit. For the four candidates monitored a total of nine (9) bus lines have political ads of 3 presidential candidates. Comelec has no existing rules on this until now.
Obviously the new campaign trends in this presidential election illustrate how colorful this contest can get, it is Philippine politics after all.
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By: Consortium on Electoral Reforms
One character of the 2010 Presidential campaign is the battle of colors where candidates effectively appropriated for their identity a particular color. Yellow for Benigno Simeon “Noynoy “Aquino, orange for Manuel “Manny” Villar,, orange & blue for Joseph “Erap” Estrada, and green for Gilbert “Gibo” Teodoro.
For this campaign season, nobody could simply ignore the colors proliferating on the roads. There is apparently strong color identification to candidates. The usual “vote for” slogans in posters may be taken aside because the color itself speaks for the candidate.
It started as yellow ribbons to commemorate the loss of the country’s democracy icon, Cory Aquino, however, as the campaign started, yellow ribbons remained to be sighted. It could initially be accounted as another yellow ribbon tied on an “old oak tree” but as the campaign came to its full swing, many more ribbons got tied, particularly the orange and green followed suit.
However, no ribbons were sighted for ERAP, most probably to avoid confusion with his opponent Villar. It can be recalled that ERAP used orange when he campaigned in 1998.
The new fad also is the Baller ID, commonly used by the youth, can now be seen worn by people from all walks of life, carrying the color of their candidate with the candidate’s name or logo on it. Yet two more stand innovations are the use of lanterns and buses as propagandas materials.
Using the yellow color, the Noynoy camp came up with loo ribbons while Villar came up with orange colored check. Some enterprising Filipinos made bigger lantern version complete with bulbs which can be lighted at night.
Another innovation is the placement of political ads on Public Utility Buses. Suddenly buses became a practical mobile campaigner for the candidates despite its cost ranging from P5000-P15, 000 per month per bus unit. For the four candidates monitored a total of nine (9) bus lines have political ads of 3 presidential candidates. Comelec has no existing rules on this until now.
Obviously the new campaign trends in this presidential election illustrate how colorful this contest can get, it is Philippine politics after all. |
